Sonnet Expands Distribution Resources in France

Made in France // lundi, 19 mars 2018 // Rédigé par Harry Winston

In support of expanding business opportunities in France, Sonnet Technologies has forged a new partnership with ComLine to distribute the company's full line of products in the country. The new ComLine agreement joins Sonnet's highly successful partnership with Platinum, which has represented Sonnet in France since 2005.



"Over the past 13 years, Platinum has done an outstanding job of growing our market share in France. We value our partnership with Platinum and look forward to continuing it well into the future," said Greg LaPorte, vice president of sales and marketing, Sonnet Technologies. "Platinum is completely dedicated to Sonnet, offering customers deep product expertise as well as excellent support and on-hand product availability from its Paris office."


LaPorte added, "By bringing on ComLine as our second distributor, we'll be able to increase our coverage, expand our training, and take even greater advantage of the exciting and growing market in France for our products. For almost two decades, ComLine has done a great job of representing Sonnet in Germany, so they're a natural fit for extending that representation to France. Also, they have a portfolio of solutions that is very complementary to our product family."


With headquarters in Germany, ComLine has been distributing innovative IT brands for more than 25 years and now boasts a customer base of more than 4,000 throughout the DACH region, Eastern Europe, and France. The company distributes Sonnet's line of products through its specialized business units for Apple and Apple Business, Microsoft, basics and periphery, digital audio, and digital video.


"The Sonnet product family is a valuable member of our portfolio in Germany, where it has helped our media customers overcome key challenges in today's high-pressure, bandwidth-intensive production and postproduction environments," said Klaus Preuschhof, leader A/V division product manager video at ComLine. "Now, we're looking forward to extending that success to France, where we'll be able to apply our deep product knowledge and professional expertise to help take Sonnet's market share to new levels."

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