JCDecaux wins Unibail-Rodamco-Westfield contract for the two largest UK shopping malls

Made in France // lundi, 29 octobre 2018 // Rédigé par Harry Winston

JCDecaux S.A., the number one outdoor advertising company worldwide, announces that it has won the contract for the in centre advertising at Westfield London and Westfield Stratford City, the premium retail, shopping and leisure destinations in London – ranked number one and two for mall retail spend in the UK. The contract follows a competitive tender and is for a term of 8.5 years.

 

JCDecaux will take over the contract in November and will manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment.

With the addition of Westfield London and Westfield Stratford City, JCDecaux’s portfolio will now cover all 25 of London’s top retail zones (source CACI). Westfield London and Westfield Stratford City deliver 52 million digital weekly viewed impressions (source: Route 27).

 

Paul Buttigieg, Director of Commercial Partnerships, Shopping Centre Management, Unibail-Rodamco-Westfield, said: “JCDecaux’s expertise in selling the London and international luxury audience means they are ideally placed to share our vision for the Westfield London and Westfield Stratford City advertising portfolio. JCDecaux brings the scale, digital expertise and data insight to understand our audience and to develop our offer further. This partnership with JCDecaux will give advertisers a new opportunity to reach influential and affluent audiences at multiple touchpoints in London and will benefit Westfield shoppers with relevant and engaging advertising content on the screens.”

Jean-François Decaux, Co-Chief Executive Officer of JCDecaux, said: “We are delighted to be working in partnership with Unibail-Rodamco-Westfield, the premier global developer and operator of flagship shopping destinations to develop advertising opportunities in their market-leading malls. This win cements JCDecaux’s position as the number one in mall advertising in the UK and the leading provider of digital screens in all the major retail areas of London. Westfield centres offer a premium proposition with premium retailers and a premium audience and the new digital screens will make it a powerful proposition for advertisers and their brands.”

btn webtv

Dossier à la une

  • Les caméras PTZ, outils adaptés aux plateaux de web TV © Nathalie Klimberg

    Les caméras PTZ, outils adaptés aux plateaux de web TV

    jeudi, 28 novembre 2019 // Rédigé par Pierre-Antoine Taufour
    La caméra est le premier élément de la chaîne de production d’une émission TV. Pour la captation d’un plateau en mode multicam, elle doit être pourvue de plusieurs fonctions spécifiques. Avec la miniaturisation des capteurs et l’intégration mécanique de l’objectif, les caméras de plateau d’entrée de gamme ont évolué vers...

Dernières news / coups de coeur

SV app

SONOVISION PREMIUM PARTNERS

Pas d'éléments trouvés.
Retour en haut de page
Copyright 2011-2019 Génération Numérique. Tous droits réservés sitemap